Personal projects, Part 1 — Finding ideas
“Photograph what’s important to you.” It was advice given to me by a veteran photographer (thank you David Wells) in my early days as a professional. We were discussing photo ideas before I would travel for an entire summer in the high latitudes of Scandinavia. I didn’t have solid ideas for photo stories during the trip. I was committed to the experience of travel and my escape from small town photojournalism was most important. But the advice, the idea of being open to photograph whatever I found, was solid.

Photographing people in Copenhagen, 1993.
The images I created that summer, in Denmark, Norway and Sweden, were quite different from what I worked on during the early 90’s. I was locked into a format of covering baseball games, holiday parades and community happenings for a small town newspaper. At times it was rewarding, but it also was a creative albatross. News photography should be alive and breathing, not created to fit a format.
In Scandinavia, I had spent over a week in the arctic. I photographed and hiked in the permanent summer light around Norway’s Lofoten Islands. I photographed the play of shadows and sun Stockholm’s Old City. My last days were spent roaming the streets of Copenhagen photographing people. Soon, after adding the new images to my portfolio, I gained several new clients. The new photographs sold my vision and I was sold on the concept of personal work.
Since then, I made sure to explore ideas as often as I could. Not all would develop into complete projects, which was frustrating at first, but I learned that the process of exploring ideas was just as important as the results.
Persistence is also a key to success in creating new projects. I always explore ideas to a very deep level and once I find a groove, I work at an exhausting pace. Another factor was confidence. As I completed new projects, my confidence also grew. Whoever coined the phrase Success Breeds Success, was right on.
In 2001, I had a shot at what would become my first long-term project. On a whim, I traveled to Iceland in the winter darkness. I became fascinated by Iceland and returned in the spring to find amazing landscapes and began a several year project documenting the island. After several exhibits in the U.S. and Canada, I had new identity as a landscape photographer. It was puzzling since I considered myself a photojournalist. But I accepted the new persona and used it to advantage.
Soon enough, I was photographing people again. First, a short project about Philadelphia fire performers, then a series on women’s sports . I revisited the subject of fire — a very tricky series of close-up images of burning flowers.
I’m always asked how I think of these ideas. I can’t answer that question. I don’t really know how and why these ideas appear. I guess it’s something in my subconscious, something that keeps me from the deep sleep I really need, that sends me in these directions.
In March 2010, an online news story pointed me to NASA and the Space Shuttle. In autumn, the shuttle would be retired after 30 years of service. I had always appreciated the space program and as a kid was somewhat of a space geek. I remember creating presentations in elementary school on the comet Kohoutek, which did a celestial drive-by in the mid 70’s. In third grade, I even built a solar eclipse viewer (though my efforts were for naught as the clouds that day blocked the show.) These days, with the exception of watching occasional Sci-Fi (my only thoughts of space), I was out of touch with NASA and its projects.
I started thinking about when I visited the Kennedy Space Center as a kid in the 70’s. I imagined what it could be like to witness a launch. And to entertain myself, I surfed to NASA’s website. There were 4 launches remaining. The next was in early April and only a few weeks away. The others were in May, July and September and were traditionally busy times for my freelance business.
Could I make it to Florida and get really lucky and see a launch? I had to at least entertain the idea. A window of time when I was traditionally slow (Easter weekend) opened up and I started the What if I went to Florida to see a launch? process of planning. What had been an errant daydream, was now a mission. I was determined to see a launch, and also photograph one.
Next week: The Plan
John Welsh is a freelance photographer in Philadelphia and a vice president for ASMP Philadelphia. His current project, photographing the Delaware River in its entirety, is his latest challenge.